Three Offline Advertising Techniques That Cost Little or NO Money
Many offline advertising tools are expensive, difficult to track, and the results can be sketchy at best. When unleashing your business marketing, why not think out of the box and try three offline advertising techniques that cost little to produce maximum results.
When marketers and business owners consider offline advertising they often think about placing an ad in their local newspaper, magazines, billboard, or maybe even a radio or television piece.
However the cost of these mediums can be prohibitive for beginning businesses.
Fortunately, there are many offline advertising techniques that are not only cost effective, they result in sales. Here are three offline advertising tools that you might want to consider when
unleashing your business marketing:
* Out of home advertising.
Out of home advertising is exactly that, it is advertising that reaches your customer when they are out of their home.
Consider this - how often have you been stuck in traffic and found yourself reading the car in front of you? I'm not suggesting that you run out and invest thousands of dollars to transform your car into a rolling billboard but a decal on your back window is a powerful way to gain recognition, especially local recognition for your business. WebDecal is a very reputable company that offers decals at a pretty affordable price.
Consider also giving away freebies at local events.
For example: if you sell sporting goods or even sports nutrition, give away bottles with your name and website on them at local sporting events.
* Postcard advertising
Postcard advertising is an extremely cost effective tool for getting your name out. You can purchase a list from a reputable seller online, from your local chamber of commerce or look into
renting or purchasing a mailing list from relevant organizations and associations. For example, a website selling massage and physical therapy products could contact the physical therapy
association and send postcards to the list.
The key to good postcard advertising is in the copy. Make sure that you have a compelling headline, offer a benefit to your customers, and like any web copy, don't forget a call to action. Tell your customers what they need to do in order to receive the benefits of your products or services. Unlike web copy, though you need to keep postcard copy short and to the point. Remember, a great copywriting resource that was mentioned in an earlier lesson was Alice Seba's Copywriting Sweetie. Alice has a way of explaining things in simple terms that even the newest business owners can understand.
* Neighborhood bulletins.
Many communities, organizations, and business groups offer free newsletters to their members. Often you'll find that the cost for advertising in these bulletins is free or very inexpensive.
Consider the market reading the bulletin before placing an ad to make sure your audience is appropriate.
Her is a great Freebie that I ran across. 'Powerful Offline Marketing In The Internet Age' covers 101 ways to promote your business offline. This is a must have resource for great offline advertising ideas, some that I am sure, you would never come up with on your own… 
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