The Secret Behind Banner Advertising That Works
Banner advertising is making a comeback among a few smart and select businesses. Why? They know the secret that makes a banner ad campaign work. Read more to find out how you can unleash a compelling banner ad campaign.
There's no avoiding the banner advertising nay sayers, yet just about every web site you visit still offers and uses them. Why do they still use them and why should you?
In a nutshell, Brand recognition.
If you're looking strictly for click through results, banner ads may not be what you're looking for but if you're looking for long term brand recognition and want to be forefront in the minds of
your customers, then a banner ad may be just the ticket.
Banner ads, whether they're clicked on or not, create a favorable attitude toward your ad due to repeated exposure. This means, that while you may not find that you're getting direct results from a banner or button ad, banner ads work as a larger part of a marketing campaign.
There's an old advertising adage that states that a person has to see an advertisement three times before it becomes part of their consciousness. For this reason you may want to plan
frequent banner ads/links for relevant email newsletters. At least three subsequent ads, preferably seven. Why more? Because not every newsletter will be read. Also, you're likely
to negotiate a cheaper price if you commit to advertising in several issues.
To be notified of advertising sales and announcements in our Work at Home Directory, just send a blank email to: ad-offers@aweber.com
To view all of our advertising options, visit:
http://www.athomedirectory.com/ads/index.php
Advertising Tips:
Tip #1 - Vary your ad.
Experts agree that ads wear out after 20,000 to 40,000 impressions.
Tip #2 - Don't be lazy with the copy.
While graphics are important in catching attention it is the copy that will convince them to click. Create a sense of urgency, use the word free, and appeal to your prospects emotions. For more on how to create compelling ad copy, visit:
http://www.mindyrecommends.com/copywriting-sweetie.php
Tip #3 - Consider utilizing an unusual banner size.
People get used to seeing the same thing over and over and ads begin to fall to the periphery. If you want to attract attention to your ad, design it to stand out.
Tip #4 - Make sure the link works!
There is nothing more frustrating than running an ad only to find out that your link has not been working. So check and recheck those links in your ads!
Tip #5 - Make sure that the load time of the graphic isn't too long.
People can finish browsing a web page before the ad has loaded and you've missed your audience! A general rule of thumb is to make sure your art is no deeper than 8 bits.
